Call it Writesphere's mantra or accuse me of being a broken record, I don't care – as long as you're hearing this message:
See through your customers' eyes, talk your customers' language.
It's a common sense strategy, echoed by any decent marketing practitioner. Which brings me to what occurred at a recent BNI Albany meeting.
Courteous and helpful or disinterested and lazy? What kind of employee would your website content be?
So, who are you going to approach for your first case study?
Your immediate thought possibly isn't your best thought. Why? If you choose to focus on a job which has gone swimmingly then you're missing a trick.