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I'm a nerd. I scored 100% in my school spelling exam when I was eight years old. That was probably the start of my obsession with the English language and grammar (and not being allowed to end a sentence with a preposition.)Lizzie Brandon is a former BBC Radio producer /presenter, who worked at local, national and international level, and interviewed literally hundreds of guests from all walks of life – politicians, business people, celebrities, and many colourful characters. Lizzie's been involved with public relations for 20 years, and designed her half-day workshop PR for Virgins specifically with sole traders, SMEs and franchisees in mind. |
With her broadcast experience, Lizzie can also help clients overcome their fears of public speaking.
So, with whom do you need to communicate? Why do you need to communicate with them?
Could there be a difference between what you think your potential customers need to hear vs. what they actually need to hear? If so, how do you find that out?
"Quite often, it's not what you say, but how you say it. Great copy engages your audience. It sparks a reaction, raises questions and invokes an emotion. Every single one of my clients has a compelling story to tell. I love helping them realise that!"
Press releases. Case studies. Website copy, including regular blog posts. e-Newsletters. Direct mail. Company literature.
So, with whom do you need to communicate? Why do you need to communicate with them?
Could there be a difference between what you think your potential customers need to hear vs. what they actually need to hear? If so, how do you find that out?
"Quite often, it's not what you say, but how you say it. Great copy engages your audience. It sparks a reaction, raises questions and invokes an emotion. Every single one of my clients has a compelling story to tell. I love helping them realise that!"
Press releases. Case studies. Website copy, including regular blog posts. e-Newsletters. Direct mail. Company literature.
