It's always been a bit of a standing joke: Americans don't get British humour. There's plenty of evidence to support this, not least that US remakes of comedy classics such as Men Behaving Badly, The Young Ones and The Inbetweeners are almost always inferior to their British originals.
In particular, Americans don't seem to understand sarcasm.
Courteous and helpful or disinterested and lazy? What kind of employee would your website content be?
So, who are you going to approach for your first case study?
Your immediate thought possibly isn't your best thought. Why? If you choose to focus on a job which has gone swimmingly then you're missing a trick.
Author - Lizzie Brandon