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The Engine fires up in Auckland with free business training for start-ups and SMEs

20/4/2017

The Engine is a new initiative providing practical business support to Auckland's start-ups, and small and medium sized enterprises (SMEs). To celebrate its launch, The Engine is offering free training workshops until the end of May, with proven strategies and practical advice being delivered by experienced business owners.

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Why would I want to hire a copywriter?

20/4/2017

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Of course, no-one knows more about your business than you. You're like a living encyclopaedia of technical expertise and industry secrets. However, this could actually be a disadvantage.

It's possible to be too close to your product or service, so that you lose your customer by getting too bogged down in minutiae or jargon.

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Random thoughts

The Engine fires up in Auckland with free business training for start-ups and SMEs

Why would I want to hire a copywriter?

Author - Lizzie Brandon

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