Using sarcasm in your marketing is a great idea! (No, it's not; I was being sarcastic.)

It's always been a bit of a standing joke: Americans don't get British humour. There's plenty of evidence to support this, not least that US remakes of comedy classics such as Men Behaving Badly, The Young Ones and The Inbetweeners are almost always inferior to their British originals.

In particular, Americans don't seem to understand sarcasm.

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