FYI, May 2018: On Target

The May issue of Business North Harbour's FYI is all about meaningful marketing for measurable results.

There's a step-by-step guide to creating and implementing an effective marketing plan, and some fascinating perspectives from two professors of marketing.

Paul Linnell from cemNZ explains the true value of the customer experience, and there's advice for businesses seeking expand into overseas markets.

FYI May 2018 is available to read online.