Courteous and helpful or disinterested and lazy? What kind of employee would your website content be?

Call it Writesphere's mantra or accuse me of being a broken record, I don't care – as long as you're hearing this message:

​See through your customers' eyes, talk your customers' language.

It's a common sense strategy, echoed by any decent marketing practitioner. Which brings me to what occurred at a recent BNI Albany meeting.

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