Call it Writesphere's mantra or accuse me of being a broken record, I don't care – as long as you're hearing this message:
See through your customers' eyes, talk your customers' language.
It's a common sense strategy, echoed by any decent marketing practitioner. Which brings me to what occurred at a recent BNI Albany meeting.
Courteous and helpful or disinterested and lazy? What kind of employee would your website content be?