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Random thoughts

Using sarcasm in your marketing is a great idea! (No, it's not; I was being sarcastic.)

28/4/2020

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It's always been a bit of a standing joke: Americans don't get British humour. There's plenty of evidence to support this, not least that US remakes of comedy classics such as Men Behaving Badly, The Young Ones and The Inbetweeners are almost always inferior to their British originals.

In particular, Americans don't seem to understand sarcasm.


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The Engine fires up in Auckland with free business training for start-ups and SMEs

20/4/2017

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​The Engine is a new initiative providing practical business support to Auckland's start-ups, and small and medium sized enterprises (SMEs). To celebrate its launch, The Engine is offering free training workshops until the end of May, with proven strategies and practical advice being delivered by experienced business owners.

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Why would I want to hire a copywriter?

20/4/2017

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Of course, no-one knows more about your business than you. You're like a living encyclopaedia of technical expertise and industry secrets. However, this could actually be a disadvantage.

It's possible to be too close to your product or service, so that you lose your customer by getting too bogged down in minutiae or jargon.

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The case for case studies

20/10/2016

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​What is a case study? Yes, it's a write-up of a successful project – but it's also much more than that.
 
I bang on to my clients that, in order to improve their marketing communications, they need to see through their customers' eyes and talk their customers' language. Well, who better to help you achieve this than… an actual customer!
So, who are you going to approach for your first case study?
 
Your immediate thought possibly isn't your best thought. Why? If you choose to focus on a job which has gone swimmingly then you're missing a trick.

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Blogging for Virgins™ - 10 quick tips from Writesphere

25/2/2016

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1. Be yourself
Your blog is your online conversation with your audience.
You want them to identify and connect with you.
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2. Be consistent
It's better to aim and achieve one blog per month than to aim and miss at one blog per week.

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    Author - Lizzie Brandon

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