​The Engine is a new initiative providing practical business support to Auckland's start-ups, and small and medium sized enterprises (SMEs). To celebrate its launch, The Engine is offering free training workshops until the end of May, with proven strategies and practical advice being delivered by experienced business owners.

​Pour yourself a cuppa and then type the phrase bad press releases into your chosen search engine.
 
Some of the examples may make you burst out laughing, and others will have you scratching your head.

​What is a case study? Yes, it's a write-up of a successful project – but it's also much more than that.
 
I bang on to my clients that, in order to improve their marketing communications, they need to see through their customers' eyes and talk their customers' language. Well, who better to help you achieve this than… an actual customer!

1. Be yourself
Your blog is your online conversation with your audience.
You want them to identify and connect with you.
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2. Be consistent
It's better to aim and achieve one blog per month than to aim and miss at one blog per week.