If you want to communicate effectively with your target market, you need to see through your customers' eyes and talk your customers' language.
If you can't communicate clearly and succinctly to a customer what it is you do – and why they would be better off with you than without you – then that customer can't buy from you.
Think about that for just a moment.
How much business might be lost every day, simply because customers didn't understand the benefits of working with you?
Lizzie Brandon is a copywriter and content strategist, with a background in broadcasting and public relations.
She helps her clients communicate a relevant and consistent message across all their marketing – in print, online and face-to-face.
"Every decent business deserves a voice. I help my clients find theirs. We clarify what potential customers want and need to hear, and then we get that message OUT THERE."
Think about that for just a moment.
How much business might be lost every day, simply because customers didn't understand the benefits of working with you?
Lizzie Brandon is a copywriter and content strategist, with a background in broadcasting and public relations.
She helps her clients communicate a relevant and consistent message across all their marketing – in print, online and face-to-face.
"Every decent business deserves a voice. I help my clients find theirs. We clarify what potential customers want and need to hear, and then we get that message OUT THERE."
Press releases. Case studies. Website copy, including regular blog posts. e-Newsletters. Direct mail. Company literature.
