"Why are we writing this? How is it going to benefit its intended audience?"

The client and I ask ourselves these questions at the outset of each and every copywriting project. If we can't answer them, then it's back to the drawing board.

Do you want improved results from your marketing materials, in print or online? Writesphere can help!

Press releases, case studies, website copy (including regular blog posts), e-newsletters, direct mail, company literature - Lizzie ensures that her clients' key messages and values are expressed distinctly and appropriately.

Press releases

What is a press release?
 
When you and you business have something important to announce, it's time to call upon the basic – but essential – weapon within your marketing communications arsenal: the press release.
 
Researching and writing a professional press release is an art, and there are rules that need to be observed. Are most people aware of these rules and, even if they are, do they make the effort to follow them? Check out our blog post: Why are there so many bad press releases?
Do you want to get the most from your next press release?
 
Writesphere's prices start from $480 (+ GST) for our tried & tested five-step research & writing process:

  1. Meet with you to discuss the scope and purpose of the project, and to take a full brief.
  2. Conduct external research and verification, as appropriate.
  3. Write up the notes and submit to you for approval.
  4. Make amendments (if required), and re-format as a professionally crafted press release (including additional information for editors) for you to submit to your chosen publications.
  5. Submit to three online press directories to assist search engine optimisation (SEO).
 
Alternative and /or additional options:

  1. Liaison with your selected editor /journalist to ensure submission is in line with their requirements.
  2. Photography to illustrate the press release.
  3. Re-formatting the press release as a blog for your website.

For more information, please do get in touch.

Case Studies

What is a case study?

It's the write-up of a successful project – but it's also much more than that.
 
You already know that, if you're determined to improve your marketing communications, you need to see through your customers' eyes and talk your customers' language. And who better to help you achieve this than an actual customer!
 
You can read more about what makes a great case study – and how it can benefit you and your client – in our blog post: The case for case studies

Do you want to get the most from your next case study?
 
Writesphere's prices start from $720 (+ GST) for our tried & tested seven-step research & writing process:

  1. Meet with you to discuss the scope and purpose of the project.
  2. Telephone or video conference interview with your client, based around questions devised from your brief.
  3. Write first draft.
  4. Submit to client for their approval.
  5. Make amendments (if required) and re-submit to client for their approval.
  6. Forward to you for sign-off.
  7. Make amendments (if required). Format the document as a professional case study (ie: suitable for submission to editors) and forward to you and your client.
 
Alternative and/or additional options:

  1. On site, face-to-face interview with your client
  2. Photography to illustrate the case study
  3. Submission of case study by Writesphere to your selected editors/journalists

For more information, please do get in touch.

Blogs

What is a blog?

Merriam-Webster defines a blog as, "a regular feature appearing as part of an online publication that typically relates to a particular topic and consists of articles and personal commentary by one or more authors."

In plain English then, it's news or updates which could be of interest to your readers, but which aren't necessary time-sensitive.

There are many valid reasons for publishing regular blog posts on your website. Funnily enough, some of these are discussed in Writesphere's blog post: Blog, blog, blog is not just blah, blah, blah.

In summary, a blog is a great way for your potential clients to see that you're an expert in your sector, and for them to hear your voice. Your blog posts should be written in a style that reflects the tone and calibre of your business. This authenticity naturally adds to your credibility and helps customers get to know you, even from afar.

Do you want to get the most from your blog?

These are Writesphere's blog package prices (which can run for up to 12 months):

$1,200 (+ GST) for four blog posts
$1,750 (+ GST) for six blog posts
$3,300 (+ GST) for 12 blog posts

​For more information, please do get in touch.

MailChimp e-newsletters

Mailchimp e-newsletters are a handy way of keeping in touch with your database, updating with news and developments from your business, sharing some global perspectives from your industry, promoting the services of one of your outstanding clients, and perhaps even running an occasional competition.

Whatever you do, don't bombard your readers with e-mails, and don't just push a "buy, buy, buy" sales pitch at them. You wouldn't want to receive this, so why should you subject anyone else to it?

Writesphere and Outbox partner on a regular basis to help mutual clients deliver professional-looking, relevant, thought-provoking messages to their contacts' inboxes.

If you'd like to find more about the benefits of choosing Mailchimp, please check out Outbox's blog: 10 reasons to use MailChimp for your e-newsletters.

For more information, please do get in touch.

Please note: Prices are subject to change without notice. Where Writesphere doesn't offer a set package price, work is charged on a per hour basis, with a minimum charge of four hours for any one project. Estimates are always provided at project commencement. Please refer to Writesphere's Terms of Trade for more information about the way we work, rates and payment terms.
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